PMM Coursework Example | Topics and Well Written Essays - 2500 words

PMM - Coursework Example (d) If John would have produced dressings in house, the net loss would have been less as compared to outsourcing. He would have incurred a net loss of ?25,600 rather than ?30,000 leading to an eventual profit of ?74,000 (the working for this is shown in table 2 below). In house production would have not damaged the costs like it did with outsourcing and the prime reason for this could be the quality control. Above this whether the product was being made in house or was outsourced, it is a product, either way, that is lowering the adversely affecting the profits of the company. Question 2 "Discuss the decision situation regarding the American enquiry. Your discussion should be supported by financial information which Mary would be likely to produce, and also briefly consider strategic issues." The company is currently incurring a loss from dressings and above this, the quality of the mirrors has been deteriorating over the 6 months since the outsourcing. The company has been saving ?2 0,000 after outsourcing of mirrors. However, the in house production, although the cost is higher than the outsourcing, leads to a net loss of ?25,600 while the outsourcing leads to a loss of ?30,000. In this situation the American enquiry demands 50 chests at a 70% price of the normal price. It would be easier to analysis if the discussion is on micro level. The normal price per piece is $1500 and the demanded price is at 1050 a difference of $450. This difference could not be covered by the way company is operating right now. Not to forget the delivery charges to the docks is $18 on each chest, which adds to the existing loss. The final price of the chest stands at $1148 which is $98 more than the demanded price. As stated in the case there is a over load of work in the company already, so handling this project would be very tough for everyone. Then comes in the travel issue, the distance between the countries will give rise to the probability of the project being damaged. The onl y way the company can achieve breakeven on this enquiry is to change the place they buy the raw material from or their labor costs, or any of their expenses.    Chest per piece American enquiry/piece      (?000) (?000) (?000) Sales revenue $300 1.5 1.05 Direct materials 90 0.45 0.45 Direct labor 53 0.265 0.265 Variable workshop over head 15 0.075 0.075 Apportioned fixed workshop overheads 68 0.34 0.34 total manufacturing cost 226 1.13 1.13 Gross profit (loss) 74 0.37 -0.08 Selling & distribution costs 7 0.035 0.018 Net profits 67 0.335 -0.098 Question 3 Mary has suggested to John that the company would benefit from a management information system to aid him in planning and controlling the activities of the business and to assist in organisational decision making. Join is not sure what Mary means. (a) Illustrate the types of planning and controlling activities that are likely to take place at High Street Reproduction Furniture Ltd. High Street Reproduction Furniture Ltd needs p lan its activities along with the production and expected sales of the company. With the over burdening of the employees, important data is being ignored like in the case of dressings. The company should also check its product at each and every production stage. This product quality check will allow John to anticipate issues in quality before its effects are felt in the net profit. Above this,

Stromatic migmatites Term Paper Example | Topics and Well Written Essays - 2500 words

Stromatic migmatites - Term Paper Example evidence suggests that the stromatic coarse-grained rocks are formed by most of the fluid-present accompanied by equilibrium melting of the dioritic gneiss and by a crystallization dominated feldspar. Partial melting in the middle to lower crust may take place in response to dehydration of hydrous minerals such as muscovite, biotite, and amphibole or influx of externally derived hydrous fluids. (Mehnert, 1998) Geochemical evidence suggests that the melts may undergo a process leading to formation of various indigenous rocks, either  in situ  or while migrating from the site of melting  hence migmatites will form in regions of high structural forces, thickened crust and a number of field and experimental studies have indicated a significant potential for melt migration during deformation.   Despite several recent studies regarding the structure and formation of stromatic migmatites, a number of questions regarding the origin of these rocks remain unanswered. These unresolved issues include the role of fluid during partial melting i.e. whether the abundant coarse-grained rocks represent  in situ  or externally derived melts, the extent to which coarse-grained rocks compositions were modified by fractionation, and the possible relationships between melting, melt migration and the forces due to their origin. (Raymond, 2002) The purpose of this paper is to present an analysis of data from both the origin and chemical composition in an attempt to explain the geological structure of stromatic migmatites and thereby contribute to a better understanding of the causes and consequences of partial melting and other large collisional forces resulting in the formation of these structures. The two types of migmatites i.e. stromatic and patch migmatite are distinguished based on the morphology of the constituent grains and type of host rock. Stromatic migmatites are typically light grey, quartz monzodioritic to greenish gray- pinkish gray coarse-grained rocks while patch

Materials Essay Example | Topics and Well Written Essays - 250 words - 1

Materials - Essay Example The main differences occur in the mixtures that were made and used in the construction of the structures. For structure A, a water concrete ratio of o.4 has been applied while for structure B, water concrete ratio of 0.45 is applied. Structure B applied a higher ratio of water to cement than structure A. This indicates that structure B will be stronger that structure A. In structure B 8% of silica fume is applied. Silica fume enhances strength and durability to the concrete (Yudelson, Jerry). The concrete used for structure B is, therefore highly durable. For structure A, 30% fly ash was mixed with the cement. This may not add as much durability as compared to the addition of silica fume. For structure A epoxy coated rebar is used at 5% volume for reinforcement while structure B applies black steel rebar at 4%. For reinforcement, we can therefore say that structure A is better than structure B. structure A has used 15.5 liters of inhibitor free while structure B has used 10 liters. T his indicates that structure A is more protected from corrosion effects than structure B. According to the results provided, the cost of both structures will be increasing as time goes on but the rate of increase for structure A will be a bit higher than that of structure B. the results indicate that the location of structure A is more stable than that of structure

Higher education Essay Example | Topics and Well Written Essays - 3500 words

Higher education - Essay Example Unfortunately, within the confines of a probationary period at colleges or universities, the institutions can choose not to renew faculty contracts and terminate faculty without any reason or cause because they are classed as at will employees. Throughout the probationary period, senior professors and administrators evaluate the work of new faculty-teaching, research and service before deciding whether or not to recommend tenure. This would be managed by having the students fill out a questionnaire at the end of the year to let the administrators and senior professors know how a particular instructor taught that year what are the strengths and weaknesses in a particular area. The administrators do not only focus on what the students say about the instructor they base how to become tenure not only on the questionnaire that the students fill out but how the instructor does as a whole. The instructors have a portfolio that they assemble in mid year probably around April and they turn it in to the Department Head of that particular department. The most recent survey of American faculty shows that, in a typical year, about one in five probationary faculty members was denied tenure and lost his or her job. According to the NEA and a paper titled The Truth About Tenure in Higher Education the faculty members of any institution are accountable even after the achievement of tenure. Evaluations of tenured faculty occur periodically for promotion, salary increases and even for merit increases. There is routine review of articles for publication and for grant applications based on merit by faculty peers. "If basic academic tenets and due process rights are observed, this kind of accountability is wholly appropriate. A finding of incompetence or unprofessional conduct can still result in firing". (1.http://www2.nea.org/he/truth.html) Universities manage to force diversity into a much broader societal discovery process. The meaning derived from this would be that faculty tenure would be based on the principles of intellectual autonomy and free inquiry. Together, these very principles would also manage describing a much less favorable track considered as accountability lacking. A tenured faculty member simply is not very accountable to deans and department chairs.Lack of accountability comes under heavy criticism, and yet tenure itself remains part of the virtue of the university.It is the mission of a university to work utilizing novel and independent principles whereby generating and evaluating ideas accordingly relative to the remainder of society. There would be direct commercial considerations which would drive most idea sources including research and development in corporate circles, commercial culture, celebrity culture and advertising. The university functions as both an alternative and complementary mechan ism for the production and evaluation of social ideas.Direct commercial pressures insulate professors in the university environment; at least this is true in theory.For the most part, academic rewards would be determined by a peer evaluation. In a process that depends on intellectual or creative superstars, tenure and non-accountability work especially well within

Raising the school awarenessof the dangers of social networking to the Research Proposal

Raising the school awarenessof the dangers of social networking to the teenagers - Research Proposal Example Not only that, rampant cases of cyber bullying and other related issues that strike within the emotional and psychological well-being of users. In this paper, I will go into detail of the threats that adolescent users are faced. And it is in the light of purging this threats that I am writing your kind office. I believe that the school is the most basic instrumental and effective institution to counter these imminent dangers to the youth. Of course the education of the teenagers is of prime concern but, moreover, your good office can be the front bearer of furthering this cause by stimulating participation and activism of the parents and of the whole local society to make cyber world a safer place for the future of the youth. Thank you very much for considering and looking over my proposal. I hope this will be a sufficient spark to enable us to act on this matter zealously. Yours Truly, XXXXXXXXX RAISING THE SCHOOLS’ AWARENESS OF THE DANGERS AND THREATS OF SOCIAL NETWORKING TO THE TEENAGERS Prepared For: Prepared By: TABLE OF CONTENTS EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 INTRODUCTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦2 THE SOCIAL NETWORKING PHENOMENON†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 What is Social Networking?..............................................................................................3 Origin and Evolution of Social Networking†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Why is Social Networking so Appealing? †¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Encouraging Participation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 DANGERS AND RISKS FOR ADOLESCENTS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6 Cyber Bullying†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Invasion of Privacy and Security†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.7 Too much Information and Identity Theft†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...8 Promoting Anti-Social behavior in the Real World†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....9 Online Predators†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 WHAT THE SCHOOL CAN DO†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 Inculcate SNS Awareness in Curriculum†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..10 Get Involved with the Teenagers in SNS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦

The Evolution of Public Relations Essay Example for Free

The Evolution of Public Relations Essay Introduction In order for us to understand how public relations have evolved through history, we must first understand what public relations are. Public relations as defined by (Wilcox and Cameron 2004) that Professors Long and Hazelton believe it to be, â€Å" a communication function of management through which organizations adapt to alter, or to maintain their environment for the purpose of achieving organizational goals†(p.5). With that said we could now go back through history and discover how it has or has not changed through time. First, we will look at how effective public relations were almost from the beginning of time and how it was relayed to the masses. Second, we will discuss how public relations changed in the 17th to the 20th century and why it changed. Lastly, we will see how the past has defined what public relations is today and see how much it has evolved through time. Public Relation Beginnings As long as there has been humans on this earth communication was the key to organization how people lived their everyday lives. There has always been one or more persons leaders of these tribes or groups. Within this groups it would be decided where they would live, when it was time to farm the lands or hunt for food, settle disputes amongst themselves and how to protect themselves from outsiders. These decisions were in turn related to the masses. This practice can be loosely described as public relations in its raw stage a one-way communication form. People had no say in how daily life was lived because decisions were made to keep life for them as organized as possible. Public Relations in the 17th to early 20th Century As time passed, the population grew and people moved about more freely, people began to change, as did technology. By the 1700s printer presses were invented and information became more readily available to the public. Before than information was slow in coming and the public was ill informed. With the invention 0f, the printer press larger volumes of publications, books and newspapers were available. Traditionally, society elite had access to information on trade and politics, and used it amongst themselves to speak and make decisions for the masses. Public relations was still a one-way communication. Over time, the public was able to gain access to publications and now were able to form their own views and opinions. They became more vocal about government and politics because they were now better informed. This was what Paul Starr (2004) called a â€Å"public sphere†, a term used by Jà ¼rgen Habermas, there was communication and accessibility to information (p.24). The better-informed people became the more open they were with their views. Public relations change from a one-way communication to a two-way communication because people now realized the power they have in their voices. This changed the way in which public relations campaigns were run. Public Relation firms now had to please the masses whereas years before they made most of the decisions and were not concerned with their opinions. Public Relations Today Today, public relations is used in every conceivable form. We use it to sell products, make people aware of social issues, promote others, and raise money and to influence or help people decide on particular issues. With the invention of the World Wide Web, information is available to the public almost instantaneously. This has become a very powerful tool to public relations firms. Firms will use it to create or repair damage to a company or an individual’s image. Kathleen Neil (2001) says it best that public relations is to inform the people about what they have available for them, to establish and maintain a good relationship with the public (ix). Conclusion The foundation of public relations has not changed over time it still used to influence, maintain and organize the environment in which we live, but has evolved to include a broader range of topics. Public relation started out as a means to organize and maintain stability in a community, to informing the people about what is going on in the community and giving them a voice. The latter is the most significant change public relations made during its evolution. It went from a one-way communication to a two-way communication with the people in public relations valuing the opinions of the masses whereas in the past their opinions did not count. Alternatively, do the really value our opinions? Have we become too dependent on them or they too powerful that the can spin any type of web they choose? Is it all about dollars and cents? This led me to a quote by Scott M, Cutlip (1995) â€Å"Let Truth and Falsehood Grapple â€Å"(xii). References Cutlip, S. (1995). Public relations history: From the 17th to the 20th century. New Jersey: Lawrence Erlbaum Associates. Neal, K. (2001). A primer on non-profit PR: If charity begins at home Florida: Pineapple Press. Starr, P. (2004). The creation of the media: Political origins of modern communication. New York: Basic Books. Wilcox, D. Cameron, G. (8th ed.). (2006). Public relations: Strategies and tactics: Boston. Allyn and Bacon.

Premier Hand Car Wash Analysis

Premier Hand Car Wash Analysis By researching and studying all these factors it can be shown to specific groups or individuals that acquire of facts that relate to the organisation or are willing to gain knowledge from for future success or studies. Background Premier Hand Car Wash is located on Level 1 entrance of Bathurst Street Liverpool Westfields shopping centre. The company employees for six (6) workers and the owner himself and has currently been running the business for over five (5) years. Premier Hand Car Wash has no true competitors that are trying to offer the same quality and service, most are try to compete on pricing alone. Premier Hand Car Wash main responsibility is to provide a high quality service, also besides washing provide immense customer service. Mission The mission of Premier Hand Car Wash is to provide top quality washing and detailing service for all vehicle owners in the western suburbs around Liverpool. The business will strive on keeping works satisfied in order to maintain a high level quality of cleaning at all times and leave customers blissful Develop marketing strategies SWOT analysis on Premier Hand Car Wash Strengths Location. Variety of Services. Customer demand. Weakness Pricing. Capacity (limited to certain amount of cars due to it being a car park and not enough room.) Rain. Winter. Opportunities Learn from other service and adjust and accept change to the organisation. Place a suggestion box for further ideas from customers on what they would like from services. Look for sponsors to assist the company with sprays and other clean utensils. Threats Local Competitors. Self clean carwashes. Automatic carwash. Market Segments The strategy used by Premier Hand Car Wash is to attract as many repeated customers as possible because it is easy to retain them but hard to build new ones, especially during the winter seasons. The location that the car wash is set is perfect for all types of customers that are going shopping for several hours and want to leave their car with our company to be cleaned and also be waiting for your arrival. Premier Hand Car Wash doesnt just target one specific age group; they target customers by the type of vehicle that they own. Premier Hand Car Wash believes that the type of car you have tells you a great deal about the service youre willing to purchase and to what standard/detail it requires. The following will explain customer profiles: New car owner: These customers are most likely to use a basic wash service; these customers bring their vehicle for a wash or detailing on a regular basis. The goal/aim with this customer is to keep their car looking as good as it did when it was purchased from the car lot. Sport car owner: These are usually the younger or middle aged group of men that try and retain the new look of their cars. This group will require at least once to two times a week of a basic wash, also occasional will request a deluxe wash or wax and polish. Older car owner: These people have owned a car for several years or are unable to clean it themselves. Either way they require their cars to look in the best possible shape they can. Dealerships : There are a few dealerships located within 10km from Premier Hand Car Wash therefore every so often they use a basic car wash service to detail their products before they are sold or put on sale. Trends in the Market Trends affecting business and Competitors/ Potential Competitors: Premier Hand Car Wash in the past one to two years has had an increase of 40% in competitors ranging from: Automatic carwashes Hand washes However these two areas of cleaning have taken a large sum of the consumers due to better pricing or certain discounts/additives on washes. The closest competitor is located at Orange Grove, were it has facilities to many take-away stores also availability to Harvey Norman; the other two are located further out on Hoxton park road and offer free coffee on every visit that you purchase a wash. Competitors Prices: Competitors Name Pricing Automatic Car Wash/ Do it yourself Automatic Which offers a Basic Wash (exterior only) priced at $33 Do it yourself Price at $1 dollar every 1minute for every machine Organ Grove Hand Car Wash Basic Wash $20, Deluxe Wash $33, Waxing Polishing $100 Hoxton park Road Car Wash #1 Basic Wash $23, Deluxe Wash $31, Waxing Polishing $115 Hoxton park Road Car Wash #2 Basic Wash $25, Deluxe Wash $32, Waxing Polishing $98 Even tho these competitors have taken a quit large sum of the customers, Premier Carwash still holds its name for the most quality wash in the local area of small business. The car wash is thinking of reducing prices up to 15% so that their prices, saving the consumers $5-$15 per wash*(includes only for: deluxe wash/waxing and polish) this is so it pushes more customers into purchasing the more expensive product increase funds and at the same time recovering lost customer and eliminating potential threats due to low pricing. Advantages/Disadvantages of choosing Premier Hand Car Wash over competitors: Advantage of Premier Hand Car Wash Disadvantage of Premier Hand Car Wash Greater Knowledge due to longer experience Higher quality rate Reputation Location that has a number of facilities to visit while waiting Insured encase of damage to vehicle Excellent customer service skills Safe sprays and cleaning products Highly priced No discounted rates No free coffee or tokens to offer Insufficient room More company promotion needed to advise individuals due to being underground in a parking lot. Ethical and Cultural marketing objectives Some appropriate marketing objectives are as follows: Gain 500 new customers with the first year of setting standards Clean at-least 30 cars minimum a day Expand in the number of car parking spots reserved to the car wash by 10% within 2years time Leave 95% of customers satisfied every day Marketing strategies to achieve Objectives The main strategy to achieve marketing objectives is the need for a professional detailer and has at-least a certificate 4 in car detailing and if one hasnt been found training for an individual must be paid for to do so. Reason for this is high end sports cars or luxury cars come in and ask for a detailed wash no one on site apart from the owner can work on the car. Marketing Mix Financial effects Sales 2006Â   2007 2008 Full Wash $26,080 $22,320 $44,616 Exterior Wash $15,654 $23,650 $41,574 Interior Clean $13,160 $9,009 $11,712 End User Detail $18,060 $20,985 $43,425 Business Fleet Washes $9,150 $7,225 $13,838 Car Dealership Details $35,580 $33,150 $77,040 Total Sales $117,684 $116,339 $232,204 The above diagram demonstrates the sales that Premier Hand Car Wash had over the years and indicates that the business had a good start with $117,684 which then down sided and earned $1,000 less than the year before it. Many things happen during this year which impacted the companies decline stage which was mentioned in the previous statements, the matters that affect it was low advertising, competitors grew by almost 40% threw automatic carwashes and other competitive hand carwashes. Once the company put strategies in place and decreased prices and maintain quality and increased advertising it had shown in 2008 their money doubled in that year. Volume Chart Volume Chart for One Month of Supplies The above graph shows that most of the companys profits come from interior and exterior services. Most of the extras and other service that have been purchased dont get much profit but there for dont have to be purchased for the next five to six months so in the long run sufficient amount of funding is produced from them. Product life cycle The above diagram demonstrates is the product life cycle. During the Launch of the product there were certain needs that organisation like car washes desired from the high end high pressured vacuum cleaners. Once the product had entered the introduction and growth phase it started to progress highly and reaching its highest points during maturity and saturation phase. Once there was an updated version of this the product it had become clear it was unfavourable and this is where possibly certain percentage of customers might have left to competition due to upgraded technology. Alternative Distribution Channels There is no need for alternative distribution channels because it is a direct service. But if there was a need for selling of car sprays and cleaning utensils the advantages of using an alternative distribution channel would be, it can provide intensive market sales and bigger profit margins than the original one, frat rates are cheaper, quicker delivery process. Levels of Customer Service By having certain customer promotional activities such as VIP card for regular customers, this is encourage them to stay with the company for longer periods, the card is only offered to regular customers which certain gifts are added (some gifts could involve: free coffee, movie tickets, free car wash every 3rd visit) or discounted prices from each visit, while normal pricing is offered to day to day customers. Customer Service Standards By setting the following into an everyday work activity it proven to improve quality let alone customer satisfaction, the following is an example of some standards that can be put in place: A checklist can be created detailing and recording the cars appearance before and after Premier Hand Car Wash as completed their service KPI measures for the minimum requirement of acceptable work. EG: Floor and seat cleaned spotless but stains that cant be taken off are left as they are Also a suggestion box is a good idea to be left for customer to evaluate team performance Once these activities have been completed to a successful rate alongside many more. Customers will start paying more for the service you put forward allowing the organisation to increase sales and gain more profit while the customer is left satisfied with a quality finish which benefits them. Promotional activities Internet forums Sunday Telegraph Due to the car wash not having one specific age group to target it makes it tough to plan what the customer is willing to see as an advertisement and also because they are a small business its roughly impossible to fund large amounts of money for television advertisements. This is why other forms of advertising must be arranged and they are as follows: Flyers Mail box drop offs Discount tokens Every 10th wash get one free Prizes -Chance to win your own home cleaning set Implement Strategies Recruiting Process Advertising Process to find employees: Premier Hand Car Wash The recruiting stage will be done by the owner this is due to the organisation being a small business and not having excess funding towards human resources to do advertising and inducting which might be a long process. The job advertising will be done within the centre; signage will be posted up on a window of the carwash building also on the entrance towards the staircase. If no worker has been found in between 2-3 days, then it will be posted on seek.com or carrerone.com website. The process Premier Hand Car Wash use saves a large amount of time due to so many people going past this signage and reading it and also saves the company plenty of money for not calling HR and paying them to recruit an individual. Experience and Educational needs for job: No previous education or experience is needed, all you have to bring to the job is a dedicated attitude and is highly self motivated and have good English speaking skills and have good customer communication skills. Recommended Training: When a new team member arrives to the carwash the owner introduces him to all the employees and asks the staff to teach him/her the skills that are needed. The training takes two days of learning the basics in each area of cleaning vehicles. Also while in training your pay is deducted in half because you cant perform as well. Working hours: The owner of this business will be calling the employees two to three hours before their shift starts this is because he offers only casual jobs and wants to know also who is serious about the job and who isnt by doing this tactic. The employees will be called only on the days that they are available, the longer the employee stays within the organisation the more stable his/her job becomes and a timetable of working hours is created instead of calling when they are needed. Action Plan Name of Duty Action Who is Responsible Time of Shift , Break and end shift Date Interior Cleaning Vacuuming Wipe down interior plastics Clean bad odour Fred Jacob Start Shift at 8am 20/11/10 30min Break at 12pm Finish work 5pm Wash Bay Rinses car Soaping it Using poisons to kill off stains and other markings Anthony John Start Shift at 8:30 am 20/11/10 20min Break at 1pm Finish work 5pm Wiping down Using cloth to wipe down car Tyre shine Double checking everything is clean Window cleaning Alex Milos Start Shift at 8am 20/11/10 30min Break at 11:30pm Finish work 5pm Driving cars and meeting dead lines Maintain schedule Drive cars in and out parking lot Communicate with customers Money handle Johnny Start Shift at 7am 20/11/10 30min Break at 12:30pm Finish work 6pm Promotional Activities over 1 year Advertisement Costing Flyers $800 Website $14069 Prizes $550 Sunday Telegraph $2100 Monitor and Improve Monitor Marketing Performance The monitoring of marketing performance will be done through these key performance indicators: The use of data bases to measure promotional methods Number of visits to internet forum/website Increased parking space becoming full Number of calls about products done through advertisement by flyers, mail box drop offs and posters Contingency plans The way the car wash will work on its contingency plan is by asking the consumer at the end of the cleaning producer how they took notice of the company. From this Premier Hand Car Wash has been given valuable information that they can record. This is because if they are posting adds on the internet and paying for the site to stay up and progress is not coming from that section they can spend less time and money on that section and more on flyers/mail box drop offs if that is where all their customers are finding out about their organisation.